The melon seeds are the traditional leisure food of the Chinese people. The Chinese people have a long history and culture. During the reign of Emperor Kangxi of the Qing Dynasty, the "Wisteria Xuan Wenji Midnight" recorded that the leaking horses were still home, selling melon seeds along the street. Until now, melon seeds have become more and more indispensable snack foods. Whether it is home leisure, entertaining guests, holiday gifts, banquets, etc., seeds are essential. Don't look at small seeds, but China's annual consumption is more than 10 million tons.
It is precisely because of the huge business opportunities in the melon seeds. It is located in the Yellow River to the north. Inner Mongolia Qi Leyuan Food Co., Ltd. was established in June 2019 with a registered capital of 8 million yuan and covers an area of over 3,200 square meters. The assets investment is more than 20 million yuan and currently has more than 20 employees. The company specializes in the research and development and production of various flavors of sunflower seeds, pumpkin seeds, watermelon seeds, sunflower kernels, pumpkin kernels, watermelon kernels, while operating a variety of high-end nuts and dried fruit subcontracting, with an annual output of more than 10,000 tons.
Through the strong support of the local government, the company installed two automatic production lines, introduced high-end talents, improved the quality management system, and prepared for in-depth implementation of raw material procurement, taste research and development, production and processing, sales solutions and brand planning.
The company's core leadership team has clear ideas and consistent goals, and believes that making products is a complex system engineering. The “Buckle” brand strategy can express “brand=product quality+marketing strategy+corporate image and brand reputation” in a simple sentence, in which product quality is the core element to create and maintain brand competitiveness. Marketing is the main link to ensure the market appeal of “Buckle”, and credibility and image are the key elements to maintain the long-term value commitment of the “Buckle” brand to consumers and protect the brand.
The development of the company depends on the market, and the development of the market is inseparable from the quality of the products. Therefore, the requirements of the product quality will be extremely demanding, and the raw materials (sunflower seeds, pumpkin seeds, watermelon seeds, etc.) that have been put into production and processing will pass through. Careful and strict screening to ensure food safety and quality. The company will complete each batch of orders with high standards, high-tech goals and production requirements.
All the staff of the company are full of confidence in the future of “buttoning incense”, relying on the advantages of producing areas, vigorously develop the regional economy and build a century-old brand. “Yellow River to the North, China’s Kwai Township, word of mouth!” We are determined to make “Buckle” a proud brand in the Chinese market and even in the international market in the near future.